CHIARA BARTLETT DESIGN

Expertise

Skills

  • UX/UI

  • Design Systems

  • Art Direction

  • Branding

  • Research and Documentation

  • Enablement

Tools

  • Adobe CC, Adobe XD

  • Figma

  • InVision

  • Sketch

  • Adobe Experience Manager

  • Github

  • HTML, Markdown

  • Jira

  • Microsoft 365

  • Trello


Experience

 

Creative Consultant

IBM · Experience Engine · Interfaces, Brand · 10.21 – 12.23

  • Enabled the platform migration of thousands of pages of from Drupal to Adobe Experience Manager by creating 35 new website page templates using a selection of over 50 components. This included stakeholder and competitive research, audits, defining context specific functions and purpose, component selection and modification, platform testing, specification documentation, production guidance and visual expression recommendations.

  • Created an automated solution for branded leadspace illustration generation to accommodate hundreds of software product experiences slated for auto-migration with no design resource allocation. This included definition, discovery, and solution prioritization, illustration library development and data mapping plan, platform testing, and front end development design support.

  • Built and maintained the AEM documentation site for IBM.com, crafting tools, and tutorials to educate and guide page authors and designers as they create new pages and edit content. This included content development, building and maintaining live pages in markdown, creating Figma templates, tools, and tutorials and enablement sessions to support client-side Github site maintenance.

  • Contributed to the development of consistent product image representation across IBM through the Product Imagery Guild. This included co-chairing weekly style exploration reviews, monthly discussions, use case and style audits, platform testing, codifying terminology definitions and recommendations for cross channel distribution, creating design production templates, and building Github documentation site pages to ensure consistent application of design system recommendations.

  • Developed a visual expression framework to support design resources with research, resources, tools, prompts and questions to inform creative decision making aligned to Carbon Design System standards on IBM.com. This included an IBM.com visual expression audit, defining page type and page level purpose and function, recommendations, drafting definitions for new terminology and concepts to improve adoption, and building Github documentation pages.

IBM · Center of Excellence · Cloud Services, Instana · 5.21 – 10.21

  • Created product experiences and paid media to support business priorities; visualizing complex concepts and product information to create experiences focused on consumer understanding and engagement.

  • Design system exploration for Instana acquisition transition to IBM Brand; including competitor analysis, legacy brand audit, and recommendations for interim expression phase leading to full IBM Carbon Design System compliance.

IBM · Watson Health · 10.19 – 5.21

  • Created sales tools, materials and paid media to support marketing initiatives.


Creative Consultant

Chiara Bartlett Design · 08.12 – present

  • Partnered with clients to craft human-centered experiences for brands like IBM.com, IBM Watson Health, IBM Cloud Services, Northwestern Medicine, Mt. Sinai - Icahn School of Medicine, and Califia Farms.

  • Created product stories, tools and paid media to support sales and marketing initiatives; distilling complex concepts and product information to create experiences focused on consumer understanding and engagement.

  • Worked with internal teams to develop deep understanding for consistent brand application to deliverables, design consult for stakeholders, and partnered to create logic for new and evolving systems.


Art Director, Lead Designer

AAGD.co · 10.21 – present

  • Art direction, strategy, and design solutions for cross-industry clients, institutions, and organizations committed to our mission of community-driven service.


Creative Consultant

Service Now · 09.18 – 10.19

  • Worked with business and design leadership, product management, content strategists, and copywriters to design data informed responsive solutions for consumer facing digital experiences across the ServiceNow ecosystem.


Senior UX Designer

HP · 10.14 – 06.18

  • Developed mobile first design strategies based on business needs, product requirements, industry best practices and consumer insights for project based solutions across hp.com.

  • Provided art direction, managed traffic and resource allocation for a team of designers focused on the “Print“ product experience to create user-focused and intuitive interfaces and experiences.

  • Managed quality control of vendors during production to ensure consistent application of HP Branding and development guidelines.


Creative Consultant

Motorola · 01.06 – 08.12

  • Concept development and production of product launch microsites, promotional materials and brand standards for corporate and e-commerce websites.

  • Managed creative briefing and approvals process through to asset delivery.

  • Brand advisor for corporate and e-commerce websites.


Senior Designer

VH1 · 06.05 – 01.06

  • Responsible for concept development and maintenance of all VH1 branded and special event websites.

  • Developed design concepts for co-branded online initiatives and corporate sponsored digital advertisements.


Senior Designer

mNovak Design · 06.01 – 06.05

  • Responsible for the design and production of client websites and print collateral.

  • Created and reinforced corporate branding through the consistent application of brand standards for both print and digital.

  • Developed systems for client side maintenance of websites, intranets, and other web based applications.


Visual Designer

Razorfish Inc. · 06.00 – 06.01

  • Created visual language systems that represented the client’s vision and brand identity.

  • Developed comprehensive system for client side maintenance of deliverables.

  • Produced presentation materials for client pitches.


Education

BFA, Graphic Design

Alfred University